Post by account_disabled on Mar 16, 2024 4:00:57 GMT
Drucker. The conversion tunnel and the four stages of Inbound Marketing Attract, convince, convert... The purpose of inbound marketing is clear, but its implementation requires making numerous adjustments. To deploy an Inbound strategy and ensure its success, we use a “conversion tunnel” which some prefer to call a “conversion funnel” because it consists of bringing in a large number of Internet users at the top, including only a small part will come out in the form of customers through the base.
This tunnel is made up of the four main stages allowing you to convert and retain a customer. Step #: Attract The first stage of the Inbound marketing BTB Directory conversion funnel is dedicated to traffic acquisition. These are the foundations of your entire strategy: it is about putting in place the tools that will attract Internet users and encourage them to come and visit your website. inbound-marketing-attract This is where the three levers mentioned above fully play their role: SEO optimizes website pages so that they are ideally positioned in search engine results.
This is the sine qua non condition for attracting the attention of Internet users, % of whom start their search for information before making a purchase on such an engine. Note that your SEO strategy has every interest in focusing on Google, which captures nearly % of market share in France. SEO optimization involves a number of levers, but among the most important is content. We are talking about two things here: on the one hand, blogging, that is to say the fact of publishing quality articles, with high added value, on your professional blog, by choosing to treat subjects in accordance with the problems of your targets and using the keywords they are used to searching for.
This tunnel is made up of the four main stages allowing you to convert and retain a customer. Step #: Attract The first stage of the Inbound marketing BTB Directory conversion funnel is dedicated to traffic acquisition. These are the foundations of your entire strategy: it is about putting in place the tools that will attract Internet users and encourage them to come and visit your website. inbound-marketing-attract This is where the three levers mentioned above fully play their role: SEO optimizes website pages so that they are ideally positioned in search engine results.
This is the sine qua non condition for attracting the attention of Internet users, % of whom start their search for information before making a purchase on such an engine. Note that your SEO strategy has every interest in focusing on Google, which captures nearly % of market share in France. SEO optimization involves a number of levers, but among the most important is content. We are talking about two things here: on the one hand, blogging, that is to say the fact of publishing quality articles, with high added value, on your professional blog, by choosing to treat subjects in accordance with the problems of your targets and using the keywords they are used to searching for.
